Last Friday McLaren-Honda were thrilled to announce a ‘multi-year’ extension of their celebrated and long-standing partnership with Jonnie Walker. The world famous scotch whisky brand has been associated with McLaren since 2005 and last year they celebrated their 10 year anniversary as a team.
Their renewed partnership will give them the opportunity to work closer together, to strengthen their campaigns and to accomplish their long & dynamic list of creative initiatives. Together, Johnnie Walker and McLaren have joined forces to form the “Join The Pact” campaign and their mission is to encourage social responsibility and commitment never to drink & drive. The “Join The Pact” campaign will also launch a series of new & exciting concepts and ideas over the next few years.
The Johnnie Walker brand is synonymous with quality and not only are they proud of their heritage but they are keen to push the limit in a dynamic and ever-changing market.
Amber Lounge is also very proud to be partnered with Johnnie Walker. Look out for Johnnie Walker on the McLaren-Honda MP4-31 and at the Amber Lounge Experience this summer!