At the ‘Afterparty of all afterparties’, celebrating a spectacular 10th Anniversary edition of the Singapore Grand Prix, the Magnum Pleasure Bar was once again the star of the Amber Lounge Singapore Chill-out Terrace.

From Saturday’s opening night extravaganza, including the F1 Drivers and Miss Universe Singapore Fashion Show, through to Sunday’s post-race celebrations, Magnum Pleasure Seekers were treated to the ultimate customised ice-cream experience.

F1 drivers and VIP guests were among those lapping up ‘ice-cream perfection’, as were the M-bassadors – a new addition for 2017. These leading social media influencers from around the region were on a 2-day experience in the city. True to the #NeverStopPlaying philosophy, their mission was to experience the very best of Magnum’s hospitality and Singapore at its most fun and stylised.

Each has a taste for high-end luxury and they provide the looking-glass into this lifestyle. Naturally, their favourite pitstop was the Magnum Pleasure Bar at Amber Lounge Singapore, where they ‘never stopped playing’ with the variety of toppings and flavours available to express their individualism through ice-cream.