As the leading sporting nightlife event of the world, Amber Lounge only teams up with the best brands and Heineken, the Global Beer Sponsor of F1, is definitely one of them. Being one of our key sponsors for the Amber Lounge Mexico City post-race party, Heineken proves to be all in when it comes to the F1 world and all the glitz around it, and so are we. On Saturday 29th and Sunday 30th of October, our guests will be able to enjoy Holland’s first ‘premium’ lager beer.
Twenty-five million Heineken’s are served each day across 192 countries and these numbers will increase as from the 2017 F1 season onwards, Heineken will be the F1 Event Title Partner of three Formula 1 Grand Prix. In addition, fully integrated “Open your World” and “If You Drive, Never Drink” campaigns will be created in order to expand their responsible drinking platform.
We are pleased to have such a professional and caring partner, as we share an uncompromised drive for quality and perfection, as well as a passion for helping people unwind and enjoy some memorable experiences.
This partnership can only lead to sensational outcomes, while we are joining forces for an electrifying night! We are looking forward to seeing our guests enjoy their Heineken together with the F1 drivers and all the celebrities who will be attending the Amber Lounge Mexico City event.
Raise your green bottles to #WeLoveAmberLounge and #HeinekenF1
Cheers!